13 SHADES OF GREY BY IRONWOOD
About HusqvarnaVitpilen 701
About the Ironwood Customs
Redefine – Reimagine – Renew – Reinvent – Reshape
Paint The Town, Ride Ironwood!
“Overall it had to be recognizable as a 701,” says Arjan, “but we had to make it mean and edgy. Keep the key features like the tank with the humps, OEM wheels, speedo, and lighting. But change the lines, and make it unique.”
A final visual hit comes from the 701’s striking new tank graphics. “For the tank design, we collaborated with Lisa from ,” Arjan told. “We’ve known each other for some years, but never worked together on a project.”
Ironwood is calling this Vitpilen a ‘neo-classic jet fighter,’ and have dubbed it ‘The Chain Smoker.’ Arjan told it also perfectly represents Ironwood’s ‘ABCD’ ethos: Aggressive, Bold, Clean and Dazzling.
“Not every build is, or can be, precision engineering, hardcore different, innovative or expensive,” he explains. “It depends on customer budgets, inspiration, time and availability.”